Experimentation Engine Scenario Simulator — Free Experiment Tracker — Standard

Strategy
Lab

Stop guessing what works. Strategy Lab lets you run real A/B experiments on your prices, schedules, and content — and simulate potential outcomes with Monte Carlo modelling before you ever commit to a change.

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Control
vs
B
Variant
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C
Variant

Run up to A/B/C/D+ experiments simultaneously. Track the winning variant against your actual platform data.

A/B/C/D+
Multi-variant experiments — test up to four variants simultaneously against a single metric
Monte Carlo
Scenario simulation with probability distributions — see your p10, expected, and p90 revenue outcomes before committing
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Variable types — Subscription Price, PPV Price, Caption/Copy, Bio/Profile, Bundle/Offer, Posting Schedule, CTA
Promote
Promote a scenario simulation result directly into a live experiment with one click
Two Tools in One

Simulate first. Experiment to confirm.

The Scenario Simulator and the Experiment Tracker work together — model the outcome, then run the test.

Scenario Simulator

Monte Carlo Modelling

Input a variable — a price change, a new posting frequency, a platform count — and the simulator runs thousands of probability iterations to show you the range of likely outcomes: your p10 (pessimistic), expected, and p90 (optimistic) revenue projections. Know the risk before you make the move.

Experiment Tracker

A/B/C/D+ Testing

Create a structured experiment with a hypothesis, up to four variants (A/B/C/D), a result metric (subscribers, revenue, PPV sales, or engagement rate), start and end dates, and notes. Track it as Active, Paused, or Completed — with the winning variant declared when the data speaks.

What can you test?

Strategy Lab covers the decisions creators wrestle with most — the ones where a wrong call costs real money. Every experiment type maps directly to a trackable metric in your connected platform data.

Subscription Price — what happens to subscriber count when you raise or lower your monthly rate?
PPV Price — which price point maximises total PPV revenue?
Posting Schedule — does posting 5× per week outperform 3× in engagement rate?
Caption / Copy — which tone, length, or hook style drives more saves and shares?
Bundle / Offer — does a 3-month bundle convert better than monthly at the same annualised rate?
Bio / Profile — does your updated bio measurably improve follow-through from visits?
Call to Action — which CTA phrasing produces more conversions?
Active Experiments
Sub price $9 vs $12 Active
3× vs 5× weekly posting Paused
PPV $8 vs $12 vs $15 Completed
Getting Started

From idea to data in minutes.

1

Run the Scenario Simulator first

Pick a variable (e.g. subscription price), set your current value and a proposed change, and let the Monte Carlo model show you the likely range of outcomes before you commit to anything.

2

Promote it to an experiment

If the simulation looks promising, hit Promote — the scenario automatically becomes a new experiment with your variants pre-filled from the simulation parameters.

3

Set your variants and tracking metric

Define up to four variants (A/B/C/D), write your hypothesis, pick the metric to track (revenue, subscribers, PPV sales, engagement rate), and set your start and end dates.

4

Let your platform data settle the debate

As your connected platform data updates, track which variant is winning. Mark the experiment complete when the data is conclusive. Your results are saved for future reference.

Try Before You Sign Up

The Scenario Simulator is free — no account required.

The Monte Carlo Scenario Simulator is available as a standalone free tool on the Creator Tools page. Enter any scenario and see projected outcomes immediately — no login, no subscription. The full Experiment Tracker (A/B/C/D testing with your live platform data) requires a Standard plan account.

Try the Free Simulator

Free Scenario Simulator

Monte Carlo modelling · p10 / expected / p90 outcomes · no account needed

Works best alongside

ORACLE

Revenue forecasts give you a baseline for scenario modelling
ARIA

Ask ARIA to interpret your experiment results and suggest next steps
Platform Intelligence

Your live platform metrics are the source of truth for experiment outcomes

Make every decision a data decision.

The Scenario Simulator is free — no account needed. Start your first simulation right now.

Open Strategy Lab Free ← All Features